23 Apr
2014

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So, Massachusetts has a new Senator. As Scott Brown packs his truck for Washington, many residents are still suffering whiplash from a campaign that seemed to come out of nowhere and quickly grew into a national event. Politics aside, there are a few communications lessons from Martha Coakley’s epic defeat for anyone trying to use media to advance their organizational agenda: -Don’t go quiet.  In the race for the Senate   Read More »

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I’m not a fan of the monthly “newsletter.” In general, I toss them upon arrival, and I typically advise clients against using them. There is, however, one monthly newsletter that I read religiously. It’s called Free Range Thinking, and not coincidentally, it deals with effective communications practices. Free Range Thinking is put out by a communications expert named Andy Goodman who has achieved guru-like status in the nonprofit and philanthropy   Read More »

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Companies are always searching for ways to make a positive social impact in their community. For some, it’s a no-brainer. Restaurants with extra food often donate leftovers to a local shelter or food bank. Many businesses allow employees paid time out of the office to work with a favorite charity or non profit organization. The following is an example of two stores seemingly doing the exact opposite. With a growing   Read More »

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Ordinary people do good, even remarkable things each and every day. The majority never receive any recognition or attention for their work. This past weekend, I caught an inspirational segment on CBS Sunday Morning that focuses on people who silently do meaningful work for others. The piece is about eight minutes long and well worth it. Enjoy http://bit.ly/7kbzcJ. Share this post ... Tweet   Read More »

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Last month, I wrote about a run-in with a reporter that had ceased covering organizations doing good because there were too many to choose from. Since then, I’ve been keeping a close eye on the media, on a personal quest to find stories that do feature good in the news. I recently found an interesting example, thanks to our friends to the north, who have taken a very different approach   Read More »

Proof Graph

I awoke this morning to about 6 inches of fresh snow (still coming down hard), and the very exciting realization that we met our goal of 1,000 cookies in just over 3 days! Read this post here to learn more about the Clicks for Cookies campaign. Thanks to you, the many generous folks who decided to click through to our new blog, we are able to supply the nonprofit Birthday   Read More »

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THANK YOU for putting a smile on a child’s face! For simply visiting this blog post, Louder Than Words will purchase one additional molasses clove cookie from the Dancing Deer Baking Company, to be donated to the ultra-inspirational nonprofit, Birthday Wishes. Massachusetts-based Birthday Wishes throws birthday parties for children living in homeless shelters. The service they provide is so pure and the joy they bring so tangible, that we couldn’t resist   Read More »

Chase Community Giving

While I don’t think Twitter will be replacing traditional news outlets anytime soon, 2010 promises to be a year of continued growth for social media.  A decade ago, organizations rushed to get online – now, many are thinking, “I need a social media strategy.” Much like the growth of online communications, “social media” is both a buzzword and a very legitimate and natural extension of what has come before. Using   Read More »