Yesterday, I posted about Lance Armstrong's recent troubles and how they might impact his foundation. As I always do, I tagged my post with a ton of relevant terms, which describe the content (e.g., "PR," "communications." "Lance." etc.). Several hours later, I received an email from a reporter in Chicago who wanted to interview me for a piece he was writing on the subject. He told me that he Googled "Lance Armstrong and PR" and my post came up in the search! Thanks to the simple act of tagging, I was interviewed for and quoted multiple times in this story yesterday.